“Once the consumer drives R&D efforts, rewards begin to come rapidly. Product improvements acquire urgency.” I came across this line over the weekend in Gurcharan Das’s excellent book, India Unbound, and that set off a few thoughts in my mind. As someone working in the R&D industry, I began pondering on that statement, relating it [...]
Filed under: consumer, technology | Tagged: consumer, research, technology | 4 Comments »
